PX is a coaching system for people who want more from life, but know that pushing harder isn’t always the answer. We work with athletes, founders, and creators who choose clarity over chaos, and progress over burnout. PX learns how you train, feel, and live — then gives you real-time guidance to help you stay aligned, sharp, and in control.
This isn’t just about performance. It’s about building a system that supports your body, sharpens your mind, and strengthens the way you live, every single day.
Built From Within
Our Story
PX was founded by Cameron Usher, a former professional athlete and performance coach who spent over a decade working with Olympians, record holders, founders, and creators. No matter the field, the pattern was the same: discipline wasn’t the issue. The system was.
There was no coaching that adapted. No structure that flexed. No support for the human beneath the ambition.
That’s when it became clear: pushing harder only works if your body, mind, and life are actually aligned.
PX was built to create that alignment. A system that listens before it speaks. That adapts when life shifts. That stays with you through the highs and lows, and everything in between.
What started as one coach’s question has become a movement to redefine what performance really means.
Now, it’s ready for you.
Our Foundation
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To build the world’s first adaptive, human-centred performance system. One that supports your body, sharpens your mind, and strengthens your discipline in real time. PX is here to help you stay aligned, consistent, and in control every single day.
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To redefine what peak performance means, not as constant output, but as deep alignment between how you train, feel, and live. PX is here to set a new standard for how high performers grow, sustain, and evolve.
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PX isn’t just a platform, it’s a place to belong. We bring together athletes, founders, coaches, and creators inside a real community; where high standards meet real support. Through group coaching, live sessions, and honest conversation, PX gives you more than guidance. It gives you people. The ones who get it and are in it with you.
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PX is here to raise the standard. We’re building more than a product, we’re building a global shift in how we approach performance, health, and human potential. This movement exists to reverse the rising stats on burnout, anxiety, poor health, and passive living.
Through coaching rooms, shared experiences, and real-world support, we help people live with purpose, not distraction, to pursue excellence, not mediocrity. This is how we return to what matters, and how we move forward, together.
Meet the Founder
A Life Built on Purpose, Discipline, and Alignment
My journey began in elite sport, training alongside Olympic gold medalists and world champions. I pushed my body to its edge. I lived inside high performance. I coached those chasing the top.
But the real growth came in the stillness. In the injuries, the burnout, and the moments when success felt hollow. That’s when I realised: true performance isn’t just physical. It’s mental. Emotional. Spiritual.
Most systems only measure what you do. PX was built to support who you are, and who you’re becoming.
I didn’t create PX as a product. I created it as a home. For those who want to grow with intention. For those who want to perform with clarity. For those who know that discipline, without alignment, will always fall short.
This is your journey. But you’re not doing it alone.
Welcome to PX.
Cameron Usher
Founder, PX
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Get in touch
support@pursueexcellence.co
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